Assembly/AU/6(XVI) Page 12 building, and to portray it as the responsibility of all communities and all individuals. The observance of this Day, across the continent, will go a long way in spreading the culture of peace. In each of the 53 Member States, Peace Day, from now on, should be observed, along the lines of the Kampala decision. 44. For a successful continental celebration, coordination, synchronisation and media coverage of national Peace Day programs are required. It is, therefore, recommended that Member States, RECs/RMs, partner organizations and other stakeholders designate, as early as possible, focal points who will coordinate national activities and liaise with the Commission. (ii) Communication and outreach 45. As discussed above, the achievements recorded during the Year of Peace and Security campaign were, to a large extent, the result of effective communication and outreach strategy. During the first half of the campaign, a Secretariat was established on an ad hoc basis; it was composed of staff members from the Peace and Security Department and supported by a communication company. Notwithstanding the achievements of the Campaign, the scarcity of human resources represented a serious challenge, making it difficult to turn a number of opportunities into concrete action, to take the Campaign to the grassroots level, within Member States, and to respond to all queries and offers of partnerships and contributions. 46. It is, therefore, important that a long-term communication and outreach strategy be put in place, and that the required human, technical and material resources be mobilized to support the Campaign. It is equally important that Member States provide free space and airtime in their national media, Radio, TV, printed press and websites to allow the Make Peace Happen Campaign to reach all African citizens. (iii) Partnerships with stakeholders 47. While the AU, in the course of the Campaign, has built partnerships with a number of stakeholders, a lot remains to be done. The scope of possibilities is wide and the will to put resources at the disposal of the AU is a reality. In the coming months, efforts should be geared towards the design of a strategy to harness resources from African stakeholders, in particular the private sector and civil society. (a) Private Sector 48. Today Africa is home to an increasingly dynamic private sector. Telecommunications, banking, insurance, aviation, mining, oil companies, the private media, as well as the industrial sector, provide a wealth of opportunity for partnership for peace. The Commission is planning to hold consultations with the African private sector, to identify ways through which business enterprises can contribute to the peace efforts on the continent, including financial contributions. In this respect, the Commission will seek the support of the African Development Bank, the UN ECA and other stakeholders to define an appropriate mechanism and strategy.